Attribution models need to evolve to survive

via Meta Search Alerts Holiday rental firm Skyes Cottages uses three attribution models concurrently In the US, several media agencies have recently put their faith in the same company, Placed, to offer a standard attribution model for gauging how mobile marketing influences purchases in stores. But can a standard for att ... http://ift.tt/1CwHbJa March 19, 2015 at 08:19AM